Search engines are very difficult to completely
understand. There are no complete explanations of how their ranking
algorithms work. But the very fact that the average person does not
intuitively know how to crack the search engine algorithms leads to all
sorts of the same questions, usually variations of: "How do I get my
website to the top of the search engine results pile?"
Search engine optimization is not magic or something equally
difficult to understand. Instead, it is a step-by-step process and you
should look at it that way. It can be summarized in the following
points:
* An understanding of how search engines think.
* Knowing what search engines want
* Learning proven optimization techniques
* Applying your knowledge time and time again (experience - commonly known as trial and error!).
Of course, SEO is not completely explained by these four sentences.
An automated software solution can give you the knowledge and tools to
learn and implement SEO on your website with exceptional results.
Success on the internet all boils down knowing how to implement Search
Engine Optimization better than your competitors and getting it right
the first time. If you do this, you will give your internet business
that competitive edge.
However, if you have implemented SEO strategies correctly, and if
you are still not seeing your website rank anywhere near where it should
be on a particular keyword, then you may have one of the following
problems:
* Your website may have been sandboxed (specific only to Google).
* Your website might be penalized or even removed from the index by a search engine for going against a stated guideline.
* A search engine might think that you are spamming them.
In the first case, you will have to "wait it out" with Google, while
consolidating on your positions in the other search engines by
continuously building links and adding content. You will not encounter
the second case if you use and implement a very good automated SEO tool
and understand exactly what the search engines will and won't permit.
However, like I said in the beginning, search engines are
notoriously difficult to understand - their algorithms change by the
second - and sometimes it is possible to all the right things and still
not be ranked correctly. Search engines don't always get this part
right. Called over-optimization by the major search engines, there is
actually a lot of debate over this issue.
I know that optimizing your website and getting it listed is one of
the hardest things to do. Believe me, I've been there. But now that
you're armed with the information to get started, why not look for that
automated SEO tool that will make your life easier and start you on the
road to getting your site listed and ranked!
