If you’re an online marketer and own a website, you
know the key to making sales is getting more traffic to your website.
You also know all web site traffic is not created equal. You not only
need lots of web traffic, you need lots of targeted traffic. That’s the
key and once you have it, your sales will increase exponentially.
The
best way to get targeted website traffic is to use Pay-per-Click (PPC)
services such as Google AdWords, or Yahoo or a host of other pay
services. You also need to know what you’re doing or you could find
yourself spending lots of money, getting poor results and losing money
very quickly. Also, when you’re first starting out, you have a limited
budget, and starting with PPC campaigns may not even be an option for
you at this point in time.
That’s where free traffic exchanges
come in. Free traffic exchanges can be a great way to get traffic to
your website. You should also know there’s really no such thing as free
because you must spend your time surfing through other websites to earn
credits. Free traffic exchanges are a great way to get lots of visitors
to your site however, so spending an hour a day surfing, is not a lot to
ask if you’re making sales from your efforts. And isn’t this why your
in this business to begin with?
Free traffic exchanges are a
great marketing tool for a many reasons. The best reason is that you get
lots of people looking, and hopefully clicking on your website or
promotional pages. But there are hidden benefits to free traffic
exchanges you may not have even considered.
Search engines love
free traffic exchanges because of all the incoming and outgoing links
they generate. Plus the rapidly changing content is another reason the
search engines love traffic exchanges. Exchanges that have more content
also generate a higher page rank, and therefore more traffic, and
increased memberships. The key is to find exchanges that are very active
and have lots of members. The more members they have, the more
potential customers you get looking at your offer and your chances for
sales conversions are that much better. But bigger isn’t always better.
Some
free traffic exchanges may do very well for one marketer, and be a
complete waste of time for another. If everyone were promoting the same
website or affiliate program in the same traffic exchange for example,
then chances are you would not make many sales. Even if you were
promoting the best product or service on the internet, if everyone
promoted the same thing, your chances of someone purchasing through your
website or links, are slim to none. Also, when people see the same ad
over and over again, they get desensitized to it. Don't fall into this
trap. It's one thing to try and sell a very popular
product/service/ebook etc, but it's another thing when a million other
people are trying to do it too. Competition is a good thing, because it
validates your market, but too much competition is tough and it's time
to move on to something else.
We all know clicking on ads in a
free traffic exchange can be very boring, monotonous and can take a lot
of time. That's why you need to make the best of your opportunity or you
will just be wasting a lot of your time and effort on something that
just isn't working. If you have your own niche website, then you already
differentiated yourself from the pack. If you are an affiliate
marketer, then you need to find products/services that everyone else
isn't promoting, especially within that particular traffic exchange.
One
way to use free traffic exchanges to your advantage is to join a few at
first, and see if your sales pick up. If your sales aren’t doing well,
then test out a few more. When you do find a few traffic exchanges that
appear to be generating sales for you, then narrow those down until you
find the one, or two that are working. Now concentrate your efforts on
those because they’re the ones you want. At least for now anyway. Things
may change, so keep an eye on your campaigns and if sales seem to be
falling off, then it might be time to change your offer or find another
traffic exchange that could pick your profits up again.
As I
mentioned, your individual promotion is everything. If you're trying to
promote something everyone else is, I don't care what traffic exchange
service you're using, your sales conversions are going to be very low,
or nothing at all. You cannot always blame the exchange. Sometimes you
have to look at yourself and think if you're doing all you can to make
sales.
If you're going to use multiple free traffic exchanges,
and I recommend that you do, you should get yourself a multi-tab web
browser. Many of these browsers are free and run on PCs and MACs. The
tabs feature allows you to have one web browser open with multiple tabs
each going to a separate website. You could easily put 5 or 6 of your
free exchange sites in these tabs, and earn credits for all of them at
the same time. So instead of surfing for 1/2 an hour or an hour earning
200 hits for one exchange, you could earn 200 hits for 5 exchanges in
the same amount of time. This is a huge time saver and multiplies your
earned hits by 5X or 6X.
Getting free traffic to your website can
be a lot of work. If you don’t have the money to spend on full blown
PPC (pay-per-click) campaigns like Google AdWords or Yahoo, free traffic
exchanges are a great way to get the traffic you need, for Free!
About the author:
Andrew Daigle is owner and creator of TrumpTraffic.com, a Free Traffic Exchange http://www.trumptraffic.com, DXInOne Free Training Site and Forum http://www.dxout.comand Google AdWords Training http://www.adwording.com