I've read over and over that when it comes to
building a website and getting a lot of traffic to it "Content Is King."
If you do a search for any topic you will find the websites that come
up in the Top 10 all have a lot of content on their websites.
When somone does a search they are looking for information and the
search engines job is to provide it to them. For your website to
increase in popularity you have to constantly be adding fresh content.
This will increase your ranking for the keywords on your site and
ultimately increase your traffic and repeat traffic.
Here are a few simple things you can do to add fresh content.
1. Do you publish and ezine? If so add a file to your index for each
issue and archive it online. This will bring all kinds of keyword rich
content to your website on a constant basis.
2. Start and article page. Add new articles to it. If you write put
your articles on your website. Subscribe to a few ezines that are
industry related. If you come across an article you like add it to your
page.
3. Add Free Syndicated Content Feeds to your article page. This is
really easy to do. All you do is copy a few lines of code into the HTML
of your web page and you have a constant stream of new articles for your
readers. Here are 2 of my favorite sources:
http://www.submityourarticle.com/syndicate/
http://www.web-source.net/syndicator.htm
4. Add Pay Per Click Advertising to your site. Most people think of
PPC advertising as a way to promote their site. I have found it very
easy to build new web pages around different keywords relating to the
the theme of my site and actually get paid for the click. One of my
favorite pay per click advertising sources is SearchFeed. This is very
easy to work with and provides a nice income boost every month as well.
http://www.team-schuman.com/searchfeed
Here is an example of a page I built around the SearchFeed
advertising model. Notice that I have made the look of their box
compliment my own page. Also a key here is that as the advertisers with
SearchFeed change so does the content on my site and I never have to do
anything except add some easy code one time.
http://www.team-schuman.com/make-money/homebasedbusiness
I have an article on the page and I change that periodically as well.
5. Start a Link Exchange Program. This is a little harder to set up
and is time consuming, but I have found it to be worth the effort. In a
future article I will go into detail on how to properly do link
exchanges. For now just let me say that linking is a great way to
constantly be adding new content to your site as you link with new
websites that compliment yours.
One company who does a great job if you don’t want to spend much
time linking is LinksManagement. They manage reciprocal links, and help
increase your website traffic through linking with other like-minded
quality sites. Check them out here:
http://linksmanagement.com
6. Think outside the box. It is worthwhile to continue to think of
new and easy ways to keep adding fresh content to your website. Go to
Google and do a search for “Fresh Content For My Website” without the
Quotation marks. Currently there are Over 1.9 million results that come
up. Everything from cut and paste charts, to RSS feeds and a whole lot
more.
In conclusion "Content Really Is King. I have found my position with
the search engines improve dramatically when I really started building
more web pages and adding more fresh content.
It is time consuming at first, but the payoff in the long run is
worth the effort when the search engines reward your effort and your
traffic and income grow proportionally as well.
About the author:
Jeff Schuman is the creator of several websites. His Sites-Plus.Com
website is a small business website that contains the best of everything
you need to start and run your own small business. Visit it here today:
http://www.sites-plus.com
